Friday, July 8, 2011

Netflix: Inside the Customer Statistics

Cool Stock Data submits:

Everyone knows Netflix (NFLX) has been on fire. But what do the company's customer statistics look like? To find out I dove into the historical trends for several key metrics. I looked at the number of customers and free subscriptions, the average subscriber acquisition costs, the average monthly revenue per user and the churn rate.

Number of Customers

There are three main statistics to look at when analyzing the number of customers for Netflix. The first is the number of paid subscribers. Not surprisingly, this number has done nothing but go up over the last five years. At the end of the first quarter of 2011 Netflix had 21,675,500 subscribers. This is a whopping 59% increase over the first quarter of 2010

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