While terms of the deal were not revealed, sources said the price was $50 million.
The purchase of San Francisco's Context Optional is the first one for Efficient Frontier.
Norah Jones Nicky Hilton Garcelle Beauvais Kristy Swanson Ali Campoverdi
Monday, May 9, 2011
Exclusive: Efficient Frontier Buys Context Optional for $50 Million
Online performance marketing firm Efficient Frontier is acquiring San Francisco-based social marketing software and services start-up Context Optional, the company said.
While terms of the deal were not revealed, sources said the price was $50 million.
The purchase of San Francisco's Context Optional is the first one for Efficient Frontier.
While terms of the deal were not revealed, sources said the price was $50 million.
The purchase of San Francisco's Context Optional is the first one for Efficient Frontier.
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