Tuesday, May 31, 2011

Social Marketing Is the New Black: Efficient Frontier's Karnstedt and Context Optional's Barenblat Discuss

Efficient Frontier, the online performance marketing firm, paid $50 million for social marketing start-up Context Optional.

Here are both company's leaders talking about why and what's next.

Rebecca Mader Eva Green Lauren Conrad Arielle Kebbel Jessica Paré

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