Are the FT?s Digital Subscribers More Global?

The $64 million question in media is whether readers will pay for content when it is delivered digitally. The first phase of the digitization of the media that took place during the decade that just passed was built upon the presumption that audience size mattered above all. But when digital advertising failed to generate revenue [...]

Scarlett Chorvat Kim Smith Hilary Duff Lake Bell Amerie