Arbitron (ARB) and Edison Research released their The Infinite Dial: 2011 study (pdf) on Tuesday. The results focused on online radio and smartphone streaming, but also hit other areas, including terrestrial radio. The end report shows that in face of competition from satellite radio, social media and other new media, terrestrial radio lives on. What this translates to for investors, however, remains murky, given the dearth of radio investment choices that inspire any level of confidence at all.
For a snapshot of the study's methodology, see the Edison Research website.
First, the good news. While the percentage of people 12 years of age and older who listen to local AM/FM radio dropped from 96 percent in 2001, to 93 percent in 2011, the medium still holds sway with large numbers of the people advertisers covet. For instance, 77 percent of the 12+ population that is employed either full-time or part-time
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Mila Kunis Samaire Armstrong Selita Ebanks Michael Michele Marisa Tomei
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