Sunday, February 20, 2011

Interview: Mining Customer Gold With Loyalty Programs

Image: Caitlin Childs/Flickr Harrah?s became the most successful casino in the US with one deadly weapon: Loyalty cards. When customers sign up for Harrah?s loyalty program, they get free money to gamble with. Who wouldn?t want that at a... Read more

Yvonne Strzechowski Rhona Mitra Kelly Rowland

No comments:

Post a Comment