Yahoo Focuses on Tentpole Events With New Head

At least one thing in yesterday's lackluster first-quarter earnings report for Yahoo that got its Microsoft-search-bashing CEO Carol Bartz excited was the Silicon Valley Internet giant's traffic gusher for big tentpole events such as the Super Bowl and the Oscars.

There will be more of that, it seems, with the elevation of Yahoo exec Sam Silverstein as head of its special events coverage. Sources said it will be a major area of emphasis, given obvious advertiser interest.

Eva Green Lauren Conrad Arielle Kebbel Jessica Paré Leelee Sobieski