By Robert Irr
For the past decade, the top gaming companies like Electronic Arts (ERTS) and Activision Blizzard (ATVI) operated on a very predictable formula. Ride their top gaming franchises, make small incremental improvements each year, and watch the profits roll in.
For Electronic Arts it involved updating their popular sports franchises like Madden, tweaking a few rosters, and adding a couple new game modes. Activision Blizzard stuck to their formula of gritty first-person shooters set in various wartime environments. If last year's "Call of Duty" game was set in World War 2, change the setting to a war torn country in the Middle East. Sounds simple, right?
That model worked to perfection for several years, but the gaming industry is now rapidly changing with the rise of casual gamers and mobile gaming. Some consumers want to play a casual game on their smartphone or tablet without having to buy
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